The ‘built environment’ is responsible for 52% of greenhouse gas emissions worldwide – which compares to only 9% for cars and light trucks.

We can slash that number by reengineering common products that use or lose the most energy. And local plants will create thousands of green-collar jobs here in the U.S., further reducing carbon footprints.

Example: Energy-Saving Windows
Windows represent the single largest opportunity for improvement in the built environment. 39% of all emissions are tied to building operations, with 38% of that for heating and cooling. Up to 40% of that energy – and cost – literally goes out the window. The wasted energy causes over 250 million tons of emissions per year.

Today’s good quality, dual-pane commercial or residential windows are typically R-1 to
R-3. This number is dramatically lower than a typical R-13 wall.

Our Serious Windows deliver true, full frame window performance from R-5 to
R-11.  This performance is up to four times higher than major brands, and Energy Star requirements.  The dramatic reduction in energy bills provides fast payback.

Example: Soundproofing
Building and living in quality dense urban environments can reduce carbon footprints by 30% - but noise is the number one issue in condos, mixed-use developments, office towers or in urban infill.

Our QuietRock® soundproof drywall and related products reduce material use, enhance livability and support denser, more sustainable urban construction. Serious Windows with Quiet Glass reduce noise from outside. Quiet®-brand products have been used in over 35,000 projects to date.

Example: Green Drywall
The production of standard gypsum drywall – a process invented in 1917 – results in up to 20 billion pounds of CO2 per year. Drywall is the third-worst greenhouse gas producer in building materials.

EcoRock™, a non-gypsum, green alternative to standard drywall that performs and is used just like drywall, uses 80% less energy to produce, with a corresponding drop in emissions (available late 2008).

Our Goal
The world today produces over 30 billion tons of greenhouse gas emissions per year. The 2015 U.S. auto emissions targets could save 500 million tons – over the lifetime of all the cars and light trucks produced from 2011 to 2015. We aim, as a company, to save one billion tons, every year, as our contribution. Please join us.